“Another recent study, in humans [ by Frank et al, 2008 ], revealed that sugar is more potent than low-calorie sweeteners in stimulating brain areas related to expectation and satisfaction, thereby turning off the desire for more sweetness,” notes noted Tracy Hampton in an article published in the Journal of the American Medical Association. “We thought that sugar and artificial sweeteners, which both activate sweet receptors in the tongue, would both activate the same pathways in the brain,” said principal investigator Walter Kaye, MD, of the University of Pittsburgh’s Department of Psychiatry, Hampton quotes in her article. “They turned out to not be the same,” [ Dr. Kaye ] added.
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