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  • For those who are given to excess, abstinence is easier than moderation quotes Stephen Gullo, PhD

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    Tuesday, July 17, 2012 7:00 am Email this article
    Larry Hobbs: What are some of your favorite slogans?

    Stephen Gullo, PhD: One by John Drybread which goes: "For those who are given to excess, abstinence is easier than moderation."

    Another is "It's better to wear Italian than to eat it."

    I also like "Did I come this far in life to take orders from a cookie?" and "Don't be worry about being normal, it's the preoccupation of the insecure."

    I like this one because one of the biggest problems in the weight control industry is treating people with compulsive eating problems like they are normal and they will suddenly just learn to "have a little" of foods they have absolutely no history of ever having a little of.

    "History" is the most important word for losing weight and keeping it off, not what is "normally done".

    This is a re-post of an interview I did many years ago (in 1996) with Stephen Gullo, PhD, author of the best-selling book Thin Tastes Better.

    He had lots of wonderful advice that I believe everyone can learn from, both doctors and patients.


    About Dr. Gullo

    About Stephen Gullo, PhD

    Stephen Gullo, PhD, a health psychologist practicing in New York, is the author of the national best-seller THIN TASTES BETTER: Control Your Food Triggers And Lose Weight Without Feeling Deprived. Dr. Gullo has treated over 11,000 patients during his 28 year career (as of 1996 when this interview was done.)

    Twenty of those years he was on the faculty and staff at Columbia University.

    Perhaps most impressive of all are the results of a survey conducted by The New York Times.

    After interviewing fifty of his former patients The New York Times reported that five years after treatment 45% had maintained weight losses of 20 to 100 lbs.

    Not bad, considering most weight loss programs have success rates of only 3-5% after five years.

    He can be reached as follows:

    (Note: I do not know if Dr. Gullo is still in practice. This contact info was as of 1996 when I did the interview.)

    Stephen P. Gullo, PhD
    16 E 65th St, Suite 2A
    New York, NY 10021
    (212) 734-7200
    (212) 717-6548 fax

    Larry Hobbs: Dr Gullo, tell me a little about your background and how you became interested in obesity.

    Stephen Gullo, PhD: I was a co-director of the Family Bereavement Study at the Institute for Cancer Research at Columbia Presbyterian.

    In studying women who had lost their husbands one of the things that I looked at was eating behavior.

    So I really just stumbled into this field.

    This was not a path that my destiny had ever called me to since my great-grandfather was one of the pioneers in the process that made possible the mass production of pasta.

    For centuries my family has been involved in the production of Italian food.

    So I never thought that I would be helping people with their eating behaviors.

    Starting in 1974 I started using motivational and advertising psychology to change eating behavior.

    Hobbs: What do you mean by advertising psychology?

    Gullo: Some of the greatest motivators in the world are found in the advertising agencies on Madison Avenue.

    They motivate people to spend $70,000 for a Mercedes and those people don’t feel deprived of their money.

    They feel privileged.

    So I tried to figure out how I could apply the same psychology to help people part with their savored foods without feeling deprived.

    Other articles about Dr. Gullo

    Other articles about Stephen Gullo, PhD

    Here is a list of other articles about the weight loss advice from Stephen Gullo, PhD.

    Articles on the same subject can be found here:


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