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Our Daily Meds : Doctors often paid by drug companies to give speeches to other doctors
Saturday, January 10, 2009 6:52 pm Email this article
"A very powerful technique that drug companies spend millions and millions of dollars on his hiring physicians to give lectures to other physicians on their drugs so it looks like this physician is up there giving his independent opinion on this drug, but often he's been trained by an advertising agency, and his slide presentation has been created by an ad agency," Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs told Bill Moyers.
"It looks like independent science, but it's not." Former New York Times Journalist
Melody former covered the drug industry for the New York Times
Melody, who formerly covered the drug industry for the New York Times, revealed this last Friday night, May 16th, 2008, in an interview with Bill Moyers on his PBS television program Journal.
Petersen M. Our Daily Meds : How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescription Drugs. New York: Farrar, Straus and Giroux, 2008.
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