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Our Daily Meds : Some medical organizations are created simply to promote a company’s drugs
Tuesday, May 20, 2008 6:39 am Email this article
"The drug companies do most of their promotion from behind the scenes, using tactics that are almost impossible to recognize as promotion," according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.
"For instance, when a company wants a group of patients to be advocates for a new medicine, some companies have simply created a group that looks like a heart association or a cancer society, but is little more than a creation of a public relations firm working to sell that drug." Former New York Times Journalist
Melody former covered the drug industry for the New York Times
Melody, who formerly covered the drug industry for the New York Times.
Petersen M. Our Daily Meds : How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescription Drugs. New York: Farrar, Straus and Giroux, 2008.
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