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Our Daily Meds : Drug companies make newer drugs look better by giving lower doses of older drugs
Monday, May 19, 2008 10:51 am Email this article
"If [ the drug companies ] want to make [ their drug ] look more powerful than an older drug on the market, [ the drug companies ] give the volunteers in [ their ] trial the older drug at a dose that is too low to really help them so that [ their ] drug looks better," according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs. Former New York Times Journalist
Melody former covered the drug industry for the New York Times
Melody, who formerly covered the drug industry for the New York Times, revealed this last Friday night, May 16th, 2008, in an interview with Bill Moyers on his PBS television program Journal.
Petersen M. Our Daily Meds : How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescription Drugs. New York: Farrar, Straus and Giroux, 2008.
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