QUOTE OF THE DAY
QUICKLINKS AND VIEW OPITONS
SUMMARY VIEW
NEW! Page 2 of 2. Go to page < 1 2
Monday, May 19, 2008
BOOK : OUR DAILY MEDS
Our Daily Meds : It’s marketing, not science that drives the drug companies says Melody Petersen
“When I started writing about the pharmaceutical companies for The [ New York ] Times, I didn’t know anything about the drug companies, and I actually thought they were a lot about science,” Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs told Bill Moyers.
“That’s what they tell the public. That they are all about science and discovering new drugs.”
“But as I started to follow their daily activities and talked to executives, I learned that really it was marketing that drove them.”
Read the entire article | Email this article
BOOK : OUR DAILY MEDS
Our Daily Meds : Two-thirds of Americans take at least one prescription drug
“[ Melody ] Petersen reports that almost 65 percent of [ Americans ] now take a drug that is only available by prescription,” Bill Moyers noted while interviewing Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs on his television program The Journal.
“Aggressive market has turned was were once normal-life events into a maladies that can be treated with a pill.”
Read the entire article | Email this article
© Copyright 2003-2012 - Larry Hobbs - All Rights Reserved.