“Find a doctor who has thrown the sales reps out of his office, who has said, ‘I’m going to do what is right for my patients’,” Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs told Bill Moyers.

“There is a growing number of doctors who feel that way,” Petersen continued.

“I think the thing that could do the most good is to have a law that bans doctors from taking money from drug companies.”

“We need our doctors to be our independent advocates again.”

“With doctors and Congress compromised, what about that other gatekeeper, the FDA [ the US Food and Drug Administration ],” Bill Moyers asked Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“Actually, the drug industry pays the FDA, too,” Petersen answered.

“There was a change in the law in 1992. Before 1992, the FDA had one customer, and that was us, the public.”

“But in [ 1992 ], the drug companies started to pay fees to get their drugs reviewed and approved.”

“So the FDA has another customer now, and that is the drug companies.”

“Talking to scientists inside the FDA, you learn that there is an awful lot of pressure to do what the [ drug ] industry wants [ the FDA ] to do.”

“Congress too is in the grip of the [ drug ] industry,” Bill Moyers revealed while interviewing Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“[ Melody ] Petersen reports that in a recent six-year period, big pharma spent more on lobbying than any other industry, and now employs two lobbyists for ever member of congress.”

“Unfortunately, physicians have lost their way,” Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs, told Bill Moyers on his television program The Journal.

“I don’t think the public really understands this, but in 1951, Congress changed the law so that we would require a prescription for certain drugs,” Petersen continued.

“Before, we could go into a drugstore and get whatever we wanted, and Congress wanted an educated physician, who had the best interest of his patients at heart, and was independent from the pharmacies and drug companies to be the gate keeper.”

“But now, a lot of the physicians in America take gifts or cash from the drug companies.”

“Some physicians take hundreds of thousands of dollars a year.”

In her book she notes that “a survey in 2007 found that virtually all physicians – 94 percent – take gifts or cash from the drug companies.”

“I was fascinated to read an attack on your book, a seeming review in the New York Post, ‘A Hard Pill to Swallow’, that was very critical of your book by Robert Goldberg,” Bill Moyers said to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“It says nothing about who Robert Goldberg is,” Moyers continued.

“But when you do a little investigating, it turns out that he is Vice President of a group that receives funding from the drug industry, but he does not disclose this fact in this review.”

“Exactly,” Petersen said. “This is what they do over and over again. The drug companies are very good at putting their words in the words of someone who looks independent to get their message across.”

“The drug companies learned from the tobacco industry that the public would believe their message if it came from someone who appeared independent,” Peterson wrote a letter to the New York Post in response to Goldberg’s attack.

“People need honest information about medicines, not propaganda.”

“[ Peterson found example after example of science compromised by marketing. ],” Bill Moyers noted on Bill Moyers Journal on PBS when interviewing Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

” It’s gone so far, that some independent scientists are starting to view our medical literature as propaganda.

“I’ve learned there are so many different ways for a study to be designed to get the data that will help you sell your drug.

“If you want to make it look more powerful then an older drug on the market, you give the volunteers in your trial the older drugs at a dose that is too low to really help them, so your drug looks better.

” if you want your drug to look safer than an older drug, you boost the dose up of the older drug in the volunteers so you have more side effects.

“If you have one study that shows it works, and one study showed that it did not, you published the first study over and over again with the help of your advertising agency, and you don’t publish the second one.”

” [ In many cases, it’s the marketers, and not the scientists, who decide which drugs are right for the new you,” Melody Petersen wrote in her new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs as told on Bill Moyers Journal on PBS.

“To boost sales of the antidepressant Zoloft, Pfizer sought to expand the potential market by commissioning studies that suggested the disorder PTSD, posttraumatic stress disorder, was not as rare as most believed.

“A few years back, I kept getting information from a group called PTSD alliance—PTSD stands for posttraumatic stress disorder—and one of the main messages of this group was that 5% of the American public suffered from PTSD.

“This estimate was millions and millions more in the government said actually suffered from this illness.

“And later I learned, this group wasn’t actually what I thought it was.

“It was the creation of a public-relations firm working for Pfizer to sow more Zoloft.

“In fact, it was staffed by the public relations firm, and the offices have the same address as the public relations firm.”

“[ What are the dangers from all this medication? ],” Bill Moyers asked Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“People are taking drugs they don’t need.

“Every drug is a balance between its potential benefits and its potential risks.

“If you take a drug you don’t need, and you can only suffer the risks.”

“[ The drug companies ] have a technique which they benignly call ‘Publications Planning’,” Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs told Bill Moyers.

“What this is, is that they want to get as many articles published in our medical journals as they can, that showed their [ drugs ] in a favorable light, and we’ll get physicians to prescribe them.

“So they often hire on Madison Avenue advertising agency to write up an article for them, or a study, and the name of the advertising agency rarely appears in the published version.

“Instead, they hire doctors to put their name on as author [ of the paper ].”

“[ When writing a story on the painkillers Vioxx and Celebrex, ] I wanted a rheumatologist to give me his opinion about these drugs, so I called a leading society of rheumatologists in the country and told them I wanted an expert, but I don’t want anyone being paid by either one of these companies. They said, we have lots and lots of experts, but they are all being paid by one of these companies,” Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs told Bill Moyers.

“A very powerful technique that drug companies spend millions and millions of dollars on his hiring physicians to give lectures to other physicians on their drugs so it looks like this physician is up there giving his independent opinion on this drug, but often he’s been trained by an advertising agency, and his slide presentation has been created by an ad agency,” Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs told Bill Moyers.

“It looks like independent science, but it’s not.”

“We just learned that with the antidepressants like Zoloft and Paxil, they found that in about half the studies… dozens of studies that were done of these antidepressants… the sugar pill, the placebo, worked just as well or better than the drug,” Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs told Bill Moyers.

“There is a lot of money to be made from selling drugs [ that work no better than the placebo ].”

“If the patient still has the problem, what happens in American medicine today, the doctor prescribes yet another pill [ to be taken in addition to the first drug ].”

“There’s a lot of money to be made in selling drugs that don’t work.”

“This book is about how America’s for-profit medical system — filled with incentives to make money and disincentives for good care — has failed,” Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs told Bill Moyers.

“In too many cases, whether a medicine helps or harms a patient has become secondary to how much it will bring shareholders in profit.”

“With Wall Street driving it, there is this constant pressure to exceed the level of revenues that you made the year before.”

“The result of this push from Wall Street… and executive’s stock options depend on it…  if companies don’t do this, then their stock price goes down, [ and ] executives salaries go down.”

“It’s driven to get those profits up.”

Americans spend more on medicines than all the people of Japan, Germany, France, Italy, Spain, Great Britain, Australia, New Zealand, Canada, Mexico, Brazil and Argentina combined according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs as noted by Bill Moyers on his television program The Journal.

“There is study that the FDA [ US Food and Drug Administration ] often sites, that 100,000 Americans die every year from their prescription drugs that they took just as the doctor directed,” Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs told Bill Moyers.

“This isn’t when a doctor or pharmacist made a mistake, or the patient accidentally took too much,” Petersen continued.

“This is when everything supposedly went right.”

“So that just shows you how dangerous these products are.”

In her book, she also notes that drug-related deaths are often hidden and never reported on death certificates.

“A government scientist estimated that [ Vioxx ] may have killed more than 40,000 Americans,” she notes.

“The drug companies do most of their promotion from behind the scenes, using tactics that are almost impossible to recognize as promotion,” according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“For instance, when a company wants a group of patients to be advocates for a new medicine, some companies have simply created a group that looks like a heart association or a cancer society, but is little more than a creation of a public relations firm working to sell that drug.”

“A recent study found that prescription drugs may have played a role in 26 percent of the crashes of large trucks,” according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“While Americans roughly doubled their spending on new automobiles between 1980 and 2003 and tripled their spending on clothing, they increased their spending on prescription drugs 17 times over,” according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“The drug companies now pay for 65 to 80 percent of the education physicians receive after medical school,” according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“Because of this, doctors wind up learning about and prescribing drugs that boost the corporate bottom line even though these medicines may not be best for their patients,” she notes.

“Are we being deliberately misled [ by drug companies ] ?”, Bill Moyers asked Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“Yes, yes. Looking at documents from inside drug companies, yes, I would say that we are being misled deliberately,” Petersen answered.

“If [ the drug companies ] want to make [ their drug ] look more powerful than an older drug on the market, [ the drug companies ] give the volunteers in [ their ] trial the older drug at a dose that is too low to really help them so that [ their ] drug looks better,” according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“If [ the drug companies ] want [ their ] drug to look safer than an older drug, [ they ] boost up the dose of the older drug in the volunteers so that they have more side effects,” according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“If [ the drug companies ] have one study that showed [ their drug ] worked, and one study showed it did not, [ they ] publish the first study over and over again with the help of [ their ] advertising agency, and [ they ] don’t publish the second one,” according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs.

“Some independent scientists are starting to view our medical literature as propaganda,” according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs. In all other countries, drug companies are only allowed to advertise to doctors, but not allowed to advertise directly to consumers. “I’ve learned that there are so many different ways for a study to be designed to get the data to help you sell your drug.”

In her book, she notes that, “I think that Dr. Richard Smith, the former editor of the British Medical Journal, said it best when he wrote that our medical journals have become ‘a marketing arm’ of the drug industry.”

Drug companies can only advertise directly to consumers in the US and New Zeland according to Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs. In all other countries, drug companies are only allowed to advertise to doctors, but not allowed to advertise directly to consumers.